When it comes to social media, the majority of small to medium-sized businesses are doing it all wrong. Either they spend way too much time on it or no time on it at all.
But it doesn’t have to be that way. You can be a key player on social media without devoting large portions of your daily routine to it. And this is important for two major reasons:
You can’t not be social. If you won’t be, then your competition sure as heck will be.
You can’t invest hours into being social. At the end of the day, social media is about building a presence and increasing awareness, not keeping your doors open for business.